The Passage

In an industry first, Fox debuted non-Amazon footage across Amazon’s various consumer touchpoints to tease the premiere of their nighttime drama The Passage. The widespread marketing campaign, created with agency 360i, included a custom landing page on with a six-minute clip of the show, lockscreen ads on Fire TVs and Tablets, an IMDB homepage takeover, an Audible promotion that gifted new members with a copy of the book, a five-city screening tour in partnership with Goodreads, and window features at the physical Amazon 4-Star stores, leveraging Amazon’s vast network of channels to meet consumers wherever they spend the most time.