Recession Be Damned: Amazon Sets Sights On Students
History has proven that Amazon's long play for students will pay off. Back-to-school season has arrived, and it's clear that Amazon sees the younger generation as a required "get" to maintain its record growth. But what does this mean if the impending recession hits?
Amazon wants to disrupt the $100 billion gaming industry, so it’s hiring for a ‘stealth advertising’ engineering team
Will Margaritis, SVP of e-commerce at Dentsu Aegis Network, said he was intrigued by Amazon's postings because of their focus on machine learning, which implied to him that Amazon could be developing technology to serve personalized ads to consumers. "Stealth advertising is likely the only way to do this at scale — if the consumer is unaware they're being advertised to, they're less likely to review bomb the product," he said.
Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?
There is a tinge of irony that the company synonymous with the disruption of online retail—indeed, commanding around half of total U.S. ecommerce consumer spend—is now committed to expanding their physical footprint across the U.S. and globally.
Who Does Prime Day Really Benefit?
President of Sellwin Travis Johnson explains how the true impact of this sale, good or bad, is significant for nearly everyone involved.
The Wall Street Journal
Amazon Makes a Bet on Beauty With Lady Gaga Deal
“[Amazon] is sending a message to luxury brands, and luxury beauty in particular, that Amazon’s a viable place and it’s not going to damage their brands but accelerate them,” said Will Margaritis, SVP, Consulting, Sellwin.
Amazon Encourages Brands to Go Live for Prime Day
Will Margaritis, SVP of Consulting at Sellwin, says advertisers could use the live streams as a way to break out from rival sellers.
AT&T Casts Sponsorship Spell Over New ‘Harry Potter: Wizards Unite’ Game
“I don’t think ‘Harry Potter’ will be quite that sort of sensation, but it is getting talked about,” says Will Margaritis, senior VP of e-commerce and digital marketing at Dentsu Aegis Network’s Sellwin Consulting. “It sounds like Niantic has learned some lessons and put more content into it, but with ‘Pokémon Go’ no one had seen that sort of thing before.”
Former Snap CSO Imran Khan has launched his new e-commerce startup Verishop, which industry experts say can solve for some of Amazon’s key weaknesses
Amazon is a global giant playing in many different lanes, said Will Margaritis, svp of Sellwin Consulting at Dentsu. "If you're looking to take on Amazon, you need to consider it a many-headed hydra — try to beat it at retail, and you still need to contend with AWS, and the rapidly-growing advertising revenue," he said. "The money is flowing into Amazon so quickly, from so many disparate parts, that I can't see anyone getting ahead of them overall."
An Aussie Guide Through the Amazon
Amazon is very complex and it's not just advertising or media properties. Clients need help with all of it together, which is why Sellwin Consulting was formed.
The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teams
“Most brands have the brand marketers and shopper marketers, but then often also define a performance team or agency or digital agency, versus a branding team,” noted panel moderator Travis Johnson, president of Dentsu Aegis Network’s Sellwin Consulting, dedicated to customizing Amazon business-building strategies for brands. “Amazon’s a unique environment, in that all of those teams have to work together.”
Why Amazon’s ad sales growth has slowed (and why it may pick up again)
Sellwin President Travis Johnson talks to CNBC about Amazon's Q1 earnings report, and why he expects to see ad sales grow in the coming quarters.
Inside Amazon’s charm offensive to win over big brand budgets from Madison Avenue
Sellwin's Head of Consulting Will Margaritis speaks to Business Insider. "Brands want to know exactly what they're getting, and when some of these features are brand new, it can take some convincing to get a brand to put [money] into the big, shiny Amazon bucket."