Amazon Encourages Brands to Go Live for Prime Day
Will Margaritis, SVP of Consulting at Sellwin, says advertisers could use the live streams as a way to break out from rival sellers.
An Aussie Guide Through the Amazon
Amazon is very complex and it's not just advertising or media properties. Clients need help with all of it together, which is why Sellwin Consulting was formed.
The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teams
“Most brands have the brand marketers and shopper marketers, but then often also define a performance team or agency or digital agency, versus a branding team,” noted panel moderator Travis Johnson, president of Dentsu Aegis Network’s Sellwin Consulting, dedicated to customizing Amazon business-building strategies for brands. “Amazon’s a unique environment, in that all of those teams have to work together.”
Why Amazon’s ad sales growth has slowed (and why it may pick up again)
Sellwin President Travis Johnson talks to CNBC about Amazon's Q1 earnings report, and why he expects to see ad sales grow in the coming quarters.
Inside Amazon’s charm offensive to win over big brand budgets from Madison Avenue
Sellwin's Head of Consulting Will Margaritis speaks to Business Insider. "Brands want to know exactly what they're getting, and when some of these features are brand new, it can take some convincing to get a brand to put [money] into the big, shiny Amazon bucket."
1 big thing: E-commerce upends Madison Avenue
"It's not just about ads, but also content, logistics, pricing, warehousing, forecasting, etc.," Sellwin President Travis Johnson says. "What my clients need is rarely, 'Can you book me more ads?' It's how do I manage my Amazon strategy?"
DAN’s New Amazon Consultancy
In a testament to the growing power of Amazon, Dentsu Aegis Network has launched Sellwin Consulting, a strategic consultancy designed to help clients grow their brands through the ecommerce giant.
Dentsu Plans for a Future Dominated by Amazon with New Sell-to-Win Group
Practice focused on e-commerce giant will be 'connective layer' for Dentsu shops with Amazon expertise
Dentsu Aegis Network Launches Sellwin, an Amazon-Focused Strategic Consultancy
Sellwin leverages top cross-agency talent to offer end-to-end strategic marketing solutions for clients.
Building up its retail media operation to compete with Amazon, Wayfair launches sponsored products
Sellwin SVP of Consulting Will Margaritis speaks to Digiday about Wayfair's move into Sponsored Products.