Amazon has gained valuable insights from streaming ads on their own platform, Fire TV. Now they want to expand into networks and streaming apps owned by other companies.
Seasonality is just as important online as it is in store.
There’s no doubt about it: 2019 was a big year for Amazon. With the company’s move to one-day shipping, updates and improvements to their ad products, and strong headway into the grocery space, there’s a lot to discuss. Let’s dive in.
What exactly is “shoppable video”? Dentsu’s Maggie Zhang spoke to us about new ad formats in video that are changing the ways we watch and shop.
This news illustrates just how serious Amazon is about claiming a piece of the nearly $800 billion US grocery market.
Q3 Earnings Call Results
Along with the close of the markets yesterday evening came Amazon’s Q3 Earnings call, where Amazon reported a shrink in earnings year-over-year for the first time since June 2017. The company mostly attributes this to the tremendous cost of providing “free” one-day shipping for …
The number of devices and Alexa updates was too much ground to cover, but we’ll talk about two of the categories that stood out to us.
Amazon recently announced their new Sponsored Display product. Here’s a brief overview of the beta, who should take advantage of it, what it means for programmatic teams, and what the future implications could be for advertisers.
Innovation is changing the way that people choose to spend their money. Here are five current trends to look out for.
There is a reason why Amazon is motivated to invest in automotive: the entire industry is hungry for innovation and fresh thinking. This makes it a perfect fit for Amazon, a company known for its quest to dominate every vertical.
The idea that you must invest, test and learn in innovation – like one-day shipping for over 100 million Prime members – has been baked into the ethos of Amazon since the beginning.
Well, that was fun! Let’s unbox some facts and findings from Prime Day 2019.
Follow along with us as we keep track of the latest search trends surround Prime Day, what the competitors are doing, how the site is performing, and how the consumers and press are reacting.
We take a look at Prime Days past as we prep for 2019.
Luxury brands won’t sell on Amazon.com, but the online retail behemoth may already be too big to ignore.
Now that Amazon accepts FSA and HSA dollars, CPG brands need to have the right strategies in place to benefit.
Sellwin attended Amazon’s 2019 re:MARS event, an acronym that stands for “Machine Learning, Automation, Robotics and Space Travel.”
…and how their offering compares with Amazon’s.
Amazon is continuously building their own tech stack, and this is another move that signifies they are working to advance their business and compete with Google for non-endemic advertising clients.
Amazon’s Q1 revenue from ad sales is showing the slowed growth. So what’s going on?
Until a foolproof system is put into place, responsibility is on brands to stay vigilant and play a strong role in policing fake reviews on Amazon.
Executions on Amazon can be personal, meaningful and allow your brand voice to be heard in ways that will truly stand out.
Sponsored Products are a powerful sales tool on Amazon, and help brands increase their brand equity on the site. Bringing it to Fresh creates a new way for brands to reach consumers.
One of the bigger stories of 2018 was Amazon shifting many brands to the Vendor Success Program, and as a result, taking away their Vendor Manager. Here’s why brands should consider this an opportunity rather than a punishment.