Entries by Will Margaritis

Sponsored Ads Get Fresh

Sponsored Products are a powerful sales tool on Amazon, and help brands increase their brand equity on the site. Bringing it to Fresh creates a new way for brands to reach consumers.

I Miss My Vendor Manager…

One of the bigger stories of 2018 was Amazon shifting many brands to the Vendor Success Program, and as a result, taking away their Vendor Manager. Here’s why brands should consider this an opportunity rather than a punishment.