Entries by Will Margaritis

Sponsored Ads Get Fresh

In the final week of February, Amazon finally brought CPC
advertising to Amazon Fresh. Previously, Amazon had run some banner ads within
Fresh, but now they’re finally allowing brands to bid on their placements in
Search. For many brands, this opens an …

I Miss My Vendor Manager…

One of the bigger stories of 2018 was Amazon shifting many
brands to the Vendor Success Program, and as a result, taking away their Vendor
Manager. This caused a great deal of consternation amongst brands, who saw
their 7-figure revenue stream suddenly …