Entries by Julie Weitzner

Fighting Fakes on Amazon

Until a foolproof system is put into place, responsibility is on brands to stay vigilant and play a strong role in policing fake reviews on Amazon.

Brands Breaking Through

Amazon, the 800-pound gorilla of just about everything, has
set its advertising sights high up the funnel on your awareness and branding
budgets, and they’re making a pretty great case for themselves.  There are two not-so-secret weapons in their
arsenal: unprecedented data …