We are now officially entering the summer months, but the news about Amazon has not gone on vacation. For one, they acquired Sizmek’s ad-serving tech last week, which is great news for advertisers (and bad news for Google). Rumored acquisitions may be on the way soon, most notably Boost Mobile. Prime one-day shipping has also arrived, and it’s actually bigger than originally reported.
Sellwin has been busy too, but not too busy to host a panel on Amazon strategy with MediaPost, talk to the press about how Sellwin came to be, or compare Walmart’s pitch for media business to Amazon’s (hint: one has a lot more space, the other has a lot more of everything else).
Alright, let’s get to it:
Amazon goes deeper into ad tech with acquisition of Sizmek
Ante: upped. New ad tech could be a game-changer for Amazon’s advertising business as they continue to compete with Google for non-endemic clients. Here’s what we think.
Our takeaways from Walmart’s Media event
Last week our team attended an event hosted by Walmart Media Group to hear all about their advertising business. If you want to know how their pitch for ad dollars compares to Amazon’s, read our takeaways on the Sellwin blog.
MediaVillage and the origin of Sellwin Consulting
Last week, MediaVillage wrote a profile piece that interviews Travis Johnson, president of Sellwin, about how and why our Amazon-focused consultancy was created for Dentsu.
The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teams
Last month, MediaPost’s Marketing CPG conference hosted a panel about perfecting your Amazon strategy, and Travis moderated the discussion. If you couldn’t be there, no stress. The publication condensed all of the best info into this article.
Here are some of the biggest Amazon headlines from the past two weeks:
- Amazon is acquiring Sizmek Ad Server and Sizmek DCO. (Amazon)
- Prime one-day shipping has arrived, and it’s bigger than we thought. (Business Insider)
- There are rumors that Amazon is looking to buy Boost from T-Mobile and Sprint (Ad Age).
- Merkle shared a guide that outlines essential questions to ask during an Amazon RFP. (Merkle)
- A proposal to ban government use of Amazon’s facial recognition tech, called Rekognition, failed to attract mass support at Amazon’s annual general meeting. (BBC)
- This op-ed raises some good points about why retailers should invest in voice. (PSFK)
Sellwin is a consulting service that delivers customized solutions for brands to grow their business on Amazon. With a bird’s-eye view of the vast Amazon landscape, we build strategic pathways for brands to succeed.
Interested in learning more? Reach out.
Travis Johnson, President for overall team needs or questions
Julie Weitzner, EVP, Head of Growth and Partnerships to discuss new business and partnerships
Will Margaritis, SVP, Strategy for client work and overarching strategic approach
Kay Bernadas, Content Strategist for PR, thought leadership, case studies, and marketing content
Amy Garland, Project Manager for coordinating resources and skillsets at DAN and Sellwin